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https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/7f3d48ef-dc1d-4959-ba09-d76c01f8a3b5/Game+Sketch+-+8.png Illustrations and Sketches https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/8937c56b-686d-46f0-a33e-6d86cf384de4/Game+Sketch+-+9.png Illustrations and Sketches https://www.vimalraja.com/slug daily 0.75 2022-02-07 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566222111263-EZUKJHS8S2N27VPC5QTU/20170613S1_About-Page_Studio-white-board_024_V2.jpg homeold https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565712894658-NS1QF6EAZ43MP99Q1AEI/crosby-1.jpg homeold https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761508108-CIUF7YOL0WHTPS7EUNSH/Untitled-1-01.png homeold https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761515314-CHXZUJE8P3GNOM7NDH3N/Untitled-1-02.png homeold https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565888314160-BF67DOEWJR7TBPFYBLNI/logos-03.png homeold https://www.vimalraja.com/home daily 0.75 2022-02-10 https://www.vimalraja.com/case-study-3 daily 0.75 2022-04-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Case Study 3 https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/4639e1b1-e0c4-4afc-8e98-10582b79d525/Stone+Breaker+Logo-01-05.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/d322ae9f-23a9-423e-9243-76eaf5757b02/Arena+%E2%80%93+Versus+user+flow.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/537cf356-3b32-4a55-ba63-8eebf9700f8f/Collection+user+flow.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/f7da208f-0118-42c2-88c8-167ed98bb5aa/Key_Insights_Icons-01.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/b6a18695-3175-4396-9d69-58731f626f4c/Key_Insights_Icons-02.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/4c6d556d-8b0c-4ec7-b4f7-07e8be370161/Key_Insights_Icons-03.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/5ff2e722-6cb1-4e72-bb20-2d69a0b9b762/Arena+%E2%80%93+Wireframe.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/bac6b0d1-31eb-46de-9947-0dc76791f66d/Character-One.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/b1322709-0fae-4cd1-b4ba-202023d08b16/Character-Two.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/1de5d9bd-a6ae-49d1-9737-e9bac3792f6a/Character-Three.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/8471b1fa-7e1a-4a2c-9b69-75ef57a63626/Character-four.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/9e7a3d4b-b0b6-4dff-92fb-8a753c40ab06/Collection+%E2%80%93+Wireframe++-+View+highlighted+collection.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/960782f3-54e9-41ef-9429-bdd15256ec22/Guns_Double_v3.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/dd8de87c-2d7e-487d-82ce-b422d91e7abf/Gun-One.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/84ca888a-9d48-4fa7-9d91-cf852fdc2bf6/Gun-two.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/e99f7aee-890f-48be-a2d5-3baff010b4df/Gun-three.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/7835e0b4-daeb-422e-b4c8-2933f3bea949/Collection+%E2%80%93+Wireframe+One+collection+Highlighted.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/610b9e0c-69d9-48d3-842f-d36eb67988a9/Arena+%E2%80%93+Levels.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/c341e6c7-e5b1-4530-9a53-9a95be847999/Frame-2.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/771850f7-7145-45d7-ba9a-6fbe4380f13c/Frame.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/b52b23e4-1a57-41d3-9787-898e7fd4a1d8/Frame-1.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/612bd232-2dbc-4737-ad5e-3081fa5b767b/Home+%E2%80%93+Wireframe.png Case Study 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/ff54d516-af22-45ed-88ac-9f2c34d07343/towering-Rage.jpg Stone Breaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/e7c0220a-88ee-47d1-b4d4-0197c6423620/herbaceous-border_sketch-and-design.jpg Stone Breaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/ca0be3e1-46e6-436b-b7f8-579f1275d775/Flower-Pot_Sketch-and-design.jpg Stone Breaker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/1afba008-5897-482c-83c6-26b60d2ff1d3/Ui_+Assets-Website-02.png Stone Breaker - Make it stand out Whatever it is, the way you tell your story online 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https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/d716921a-de01-4e7c-bbe3-480feec2c20a/018.png Sketches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vimalraja.com/aboutme daily 0.75 2026-02-15 https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/5b989316-4111-4383-ad64-ebdd0904eaf8/About-me-profile-image.jpg About Me - Hello! I am Vimal I’m a Senior Product Designer based in Cambridge and London, designing digital products and experiences for startups, brands, and enterprises across gaming, pharma, banking, and more. I have 10+ years of experience creating user-centred experiences, from live digital platforms and web apps to brand strategy and marketing campaigns. My work blends UX strategy, research, and visual design, always with a focus on delivering measurable business impact and intuitive experiences. I’m passionate about helping teams translate insights into actionable design solutions, whether that’s optimising acquisition and retention flows, building design systems, or delivering high-quality digital experiences. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/5994e5bc-93ff-4257-8e91-4ec95cdce073/Mecca+Bingo+Logo.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/135d53af-2293-478a-a11f-9af61466613c/Kitty+Bingo+Logo.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/a7ed059b-7f15-4184-86e1-d9e6bf7b6810/AstraZeneca.png About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/8cd39524-2250-428a-a5ac-dfedc8baa084/Gilead.png About Me - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/170e8e6f-3aeb-4244-a62d-1642672e7b88/BEImpact+at+a+Glance.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/5e0844d9-60c5-413e-bb2a-737a01011f9e/Promotion+tiles+row.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/9cb09da0-241d-4d15-907c-d8b77fea1b9c/Game+Tiles+row.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/0fb62458-8ddd-4c70-ac0c-0e5a796b14e1/Signals+%26+Evidence.png COGS 2.0 — Bonus Engine Redesign (New) - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/b7da5545-23d3-42b6-91d3-9c7bc9703c1c/Incentive+Ecosystem+4.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/6ba4992a-c05e-4ac5-a670-fafc4ac1aced/Form+Deconstruction+%26+Rules+Architecture.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/17fb96e1-e61f-4f03-bfe2-4e19290de8f4/Operational+Journey+%26+Dashboard+Needs.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/5b532a7c-444d-4b48-978b-0b8409db8b76/System+clarity.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/bcc41b15-61f1-45d5-aace-ecfdf9d376f5/Built-in+validation.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/1c9287a4-dd2b-4202-a779-d80e14dfec8a/Lifecycle+alignment.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/fa616e03-aa61-4dd0-938e-41dbfec2db6f/Solution+flow%404x.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/148131b8-2341-4243-9cbb-99eca1b8c30d/Card+View.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/1c485f54-5eb4-4138-b0ca-3a7d614379ae/Option+1+%E2%80%94+Structured+Table+%28Expand%29.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/889c7f16-af9a-4c85-b7ba-2a7a67c019cc/Validation+Logic+Matrix.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/498749ad-d291-4f57-b0cb-f3a7911b0f9c/Stepper+design.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/bac4967e-e6d7-4c99-b585-1e83f42d2cdf/Dynamic+Reward+Configuration.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/44d98088-4372-4fcd-8257-647192df24b5/Preventative+%E2%80%93+disabled+inputs+%2B+hidden+fields+screens.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/e9c005f1-4bd5-43c5-93bd-839e54d677c6/Advisory+%E2%80%93+warning+message+examples.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/6f04ab71-a812-46cb-b6c4-5552267435c0/Promotion+Summary.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/a900ebfe-b61b-42f2-aa9f-52a21a4c25fb/Usability.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/130a02ee-cf4c-44bb-b65d-ebe29896d7cc/Operational+Efficiency.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/2884a743-7c64-40ac-a2dc-448e2e2c17df/Governance+%26+Risk.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/967c99cb-90a2-4ed7-9948-7ba913301501/FTD+Hero+4.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/8985e398-315f-4eb5-a8d4-6ef508031ce3/MaimCoverPageImage.png COGS 2.0 — Bonus Engine Redesign (New) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vimalraja.com/first-time-deposit-for-grosvenor-casino--1 daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/73b5760d-81e8-434b-9a3c-c1409d9f04aa/FTD+Hero+3.png First Time Deposit (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/7d7cdcc3-21ff-4eb3-b62d-36e6fa0b8497/Game+Titles+4.png First Time Deposit (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/859229a2-6c7b-4fe1-8f50-031a200873ac/Player+Deposit+Journey+Design+%E2%80%94+SUPPORT+INSIGHTS+%E2%80%94+DATA+SYNTHESIS.png First Time Deposit (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b9f45043871b2d3291e7d0/bf81468b-6b7e-49fb-b43a-1105a2789665/DATA+REVIEW+%26+SIGNAL+EXTRACTION-1.png First Time Deposit (Copy) - 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