Hello! ✨

I’m a Senior Product Designer based in London, designing digital products and experiences for enterprises across gaming, pharma, banking and more.

I have 10+ years of experience creating user-centred experiences, from live digital platforms and web apps to brand strategy and marketing campaigns. My work blends UX strategy, research, and visual design, always with a focus on delivering measurable business impact and intuitive experiences.

I’m passionate about helping teams translate insights into actionable design solutions, whether that’s optimising acquisition and retention flows, building design systems or delivering high-quality digital experiences.