⊹ Hello! I am Vimal, Senior Product Designer ⊹
A creative problem solver designing products, platforms and operational experiences across gaming, fintech, and big pharma.
Currently shaping acquisition and platform experiences at Rank, the UK’s leading multi-channel gaming platform.
Selected Work
Growth infrastructure
Redesigning the bonus
engine to improve operational confidence
Transforming Rank’s internal promotion system to enable confident bonus campaign launches.
Time on task
reduced by 40%
Error rate
reduced by 18%
Monetisation
Increasing first-time deposit conversions by removing friction
Improving the first-time deposit workflow on Grosvenor Casino’s web and app platforms to increase successful deposits.
First-time deposits
increased by 13%
Support cases
reduced by 24%
Operational efficiency
Reducing front desk pressure through
self serve player entry
Reducing front desk pressure at Mecca Bingo venues and improving player access through a flexible sign-up journey
Players per hour
increased by 22%
Player entry time
reduced to 2m 45s
