Vimal Raja

I design complex gaming and platform systems that turn high-risk flows into clear, high-converting user experiences.

Redesigning a critical moment to increase confidence, clarity, and conversion

Impact at a glance

Bonus claim rate: 61% → 79%

Bonus-related support cases: –35%

First-time deposit completion: 42% → 56%

High-impact product and platform experiences

Reducing friction and decision fatigue in high-frequency player management tasks

Impact at a glance

–65% task time across transfers and comparisons

–48% steps through unified navigation and actions

Faster decisions via surfaced fixtures and key stats

Player systems, mechanics, and platform experiences explored through prototypes, workflows, and interactive experiments.

Gaming experiments and design sketches

Visual explorations, concept sketches, early UX/UI experiments, and rapid ideation studies for creative problem solving.